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Making Change: What Works

June 19, 2003 @ 8-9:00 PM on WVIZ

If there's one factor that can predict a region's economic success, it's the education level of its workforce. Right now, Northeast Ohio is not keeping pace with its peers or the rest of the nation. For example, 23.5% of Northeast Ohio adults hold a bachelor's degree. That compares to the national average of 24.4%. It also puts us far behind similar regions like Raleigh-Durham, North Carolina (38.9%); Seattle, Washington (32.0%); and Columbus, Ohio (29.1%). The hour-long television special "Making Change: What Works?" explores ways in which we can boost the skills and education levels of our workers so that we can compete with other regions for jobs and new industries. We'll discuss the so-called "brain drain" phenomenon and explore whether we're turning out the right kinds of college graduates for our region. Plus, we'll investigate the role of state education policy in economic development as we examine states like Minnesota, Georgia, and North Carolina, where big investments in education and research have paid off.


Jobs, jobs, and more jobs. How do we create them? What’s it take to get them? Do we have enough qualified people to fill them? These are the questions you’ve been asking us through your calls, your emails, and your interviews. And tonight, we bring you some answers.

Hello, I’m Julie Henry. You know, throughout our Making Change series on the ideastream stations… we’ve discovered that healthy economies are built upon four pillars. There’s Research & Development… Entrepreneurship & Innovation… Risk Capital… and a Strong Workforce.

Well tonight, we’re focusing on that last one… as we explore what you can do to increase your employability… and how improving your own job skills can actually help improve Northeast Ohio’s economy.

Let’s start with some facts and figures. You know, if there’s one factor that can predict a region’s economic success, it’s the education level of its workforce. Well take a look at this…
The latest U.S. Census figures show that 23.5% of Northeast Ohio Adults hold a bachelor’s degree. That compares to the national average of 24.4%. And it puts us far behind regions similar to NE Ohio… like Raleigh-Durham, North Carolina… Minneapolis… and even our downstate neighbor, Columbus. Now these are the very regions we compete with in attracting new industries. So how does this hit you in the wallet?


Well, research shows that those metropolitan areas with the most educated people have a per capita income 20% above the national average… while those cities with the least-educated population have income levels 12% below the national average.


And here’s where we stand. Right now, Northeast Ohio’s median household income of about $40,000 puts us just below the national average.
Now here comes that link between what’s good for the region and what’s good for you personally. We’ve already seen that higher education levels lead to a healthier regional economy. But look at how education can affect your paycheck.



These figures come to us from the Bureau of Labor Statistics from 1998. They look at unemployment levels and wages for full-time workers age 25 and older. And they certainly prove the adage “learn more to earn more.” They also seem to indicate that the more you learn, the less chance you have of becoming unemployed.

So, more adults getting more education adds up to more growth for our region and more money in your pocket. That’s why it’s important that we work to attract and retain highly educated people… and stem that “Brain Drain” that we’ve been hearing so much about. But what about recent college graduates who say they want to stay here… but can’t find jobs? Making Change correspondent Cynthia Barnes explores the disconnect between local talent and local employers… and a growing movement to bring the two sides together.
Pre-taped Package
Brain Drain: Get a Job [View Transcript]
And we have an update on this story. Jennifer called recently to tell us that she has had a couple of local job interviews since we taped this segment. And she’s hopeful that her job prospects are looking up. We wish her the best of luck. But what about the other graduates out there? What can they be doing to land that local job? And what about people who have been laid off in this “down” economy? What can they do? Well joining us now to discuss these and a range of other job and workforce issues are:
Live Panel Discussion
Dan Berry, Vice President of Corporate Planning and Strategic Alliances for the Greater Cleveland Growth Association
Jean Appleby, Executive Director of Key Career Place at Cuyahoga Community College
Gregory Stoup, Director of Research at the Center for Regional Economic Issues at Case Western Reserve University
John Colm, Executive Director of WIRE-Net

Topics of discussion include:
Networking, Qualifications, Experience, Workforce Training, Overseas Labor, Local Economic Outlook, and Educational Costs.
I want to thank all of our panelists for joining us. And again, I want to remind you to take advantage of the many resources we’ve assembled on the Making Change website, including the Northeast Ohio Directory of Education, Training, and Employment Services; links to federal and state legislators; the Economic Development Resource Guide and much more!

Thanks to you for tuning in. And remember that Making Change here in Northeast Ohio takes time… it takes planning… and it takes a sustained commitment. But the goal is within our reach. And the more we all get involved with our community, the faster we’ll see results. And if you have any questions, please send us an e-mail on the Making Change website. We’re here to serve you. And we’re happy to help in whatever way we can. I’m Julie Henry. For all of us here at ideastream, good-night.

Resources:

Career Development
  • Now Directory
    The Northeast Ohio Directory of Education, Training, and Employment Services includes all education and training programs and services relating specifically to workforce and career development.


  • REI Education and Workforce Resource Guide [PDF Format]
    This resource guide features a comprehensive list of organizations in Northeast Ohio engaged in economic development activities. The resource guide includes names, addresses, and website addresses.


  • Graduates Council
    The Graduates Council connects high achieving undergraduate college students with employers looking for potential student recruits. Its mission is to ensure a talent-rich region that helps achieve economic growth by providing the best and brightest undergraduates with access and connections to area employers and an appreciation of this region as a great place to live.


  • Coporate College
    Corporate College is Cuyahoga Community College’s new learning and training initiative designed to increase an organization’s competitiveness and profit potential in northeast Ohio’s new economy. It delivers workforce programs in person at its Westlake Conference Center or via several distance learning options, and can help organizations identify, develop and retain knowledgeable employees who can enhance bottom line performance.


  • Cleveland Growth Association - Employment Opportunities
    This section of the Cleveland Growth Association website contains links to various online job banks. Each bank is operated independently and as such, its search tolls and ease of use vary.


  • Key Career Place
    Are you an employer looking for skilled workers? Are you a student looking for a good job? Cuyahoga Community College Career Services offers an automated job search program to match students and employers in the greater Cleveland area.


  • ClevelandIntern.net
    Welcome to ClevelandIntern.net, a project of the Northcoast Consortium for Career Advancement (NCCA), an organization of career services offices dedicated to promoting "brain gain" in Northeastern Ohio. This is a free service for both employers and students.


  • Monster.com
    Monster.com is a nationwide job posting board but it is also more than that. Following is a list of tools & resources, provided by Monster.com, designed to help increase your chances of getting your perfect job.
  • Cleveland Careerboard
    Careerboard.com is a job posting board designed to give 24-7 access to local job postings.


  • Cleveland.com
    The Plain Dealer in partnership with Cleveland.com provides you with yet another local resource for Job Postings.


  • My Future
    A resource with a lot of tips on resume and cover letter writing, personal assessment tools, and interview tips.


  • Ohio Labor Market Information
    Your source for reports and data about employment levels, unemployment rates, wages and earnings, employment projections, jobs, training resources, and careers.


  • NEOSA
    For information on future Digital Mixers and other upcoming networking events, visit The Northeast Ohio Software Association online. Go to www.neosa.org and click on the Events Calendar link.


  • WIRE-Net
    The Westside Industrial Rentention and Expansion Network offers several programs that address workforce training issues.
Government “Making Change: Reinventing Our Economy is produced in partnership with the Center for Regional Economic issues at the Weatherhead School of Management – the dynamic, innovative business school at Case Western Reserve University. Developing the next generation of leaders for businesses in Northeast Ohio and around the world.