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Community Reinvestment
October 13, 2004 @ 6:33 am and 8:20 am on 90.3
Ask most people
and they’ll tell you there are two big issues the city of
Cleveland is facing: poverty and a shrinking population. But when
it comes to the number of people living in the city, there is change
afoot and Cleveland may not be shrinking at the flood-like rates
it used to. As part of Making Change: Reinventing
our Economy, ideastream’s Shula Neuman reports
on the role of the city’s bankers in slowing the flow of people
to the suburbs.

The Mill Creek
Development feels like any new suburban subdivision. All the houses
are less than ten years old, the grass is neatly trimmed, there’s
even a central green with a New England-like pavilion. But this place
is not suburban; it’s located in the corner of the city near
the border with Garfield Heights. There more than 200 homes and town-houses,
ranging in price from around $130,000 to well over $200,000.
Pat
Shields: This is the house. People are always a
little surprised when they come inside. They don’t look this
big from the outside.
Pat Shields and her husband John were among the first to buy a house
in the development - a house with a large front porch and that backs
up to the Metropark. The Shields had lived in Shaker Heights for ten
years, but when their youngest daughter graduated high school, they
were ready to downsize. Pat Shields says it was a bit of a risk, but
the incentives were good.
Pat
Shields: Obviously, one of the incentives
is the abatement and the lower interest rates. I think that made
the decision for us because it was so easy to make the move. And
we had talked for some time that the only way the city was going
to survive is if people who have the means move back into the city
and take a stake in the city. This made it an easy way to do that.
Eight years ago, the Mill Creek Development would have seemed like
a risky investment to anyone, but it wasn’t risky enough to
prevent KeyBank from financing the project. Alex Staneff is vice president
of Community Development Lending for KeyBank.
Alex
Staneff: I think the thought was this project would
bring new residents back to the city that have ties to the City
of Cleveland or people as they move in find this location as a viable
alternative to suburban living.
Staneff says by the time the Mill Creek Development got off the ground,
there was already ample development in other parts of the city, encouraged
by something called the Community Reinvestment Act. Ruth Clevenger,
vice president of the Federal Reserve Bank of Cleveland, says the
federal government instituted CRA in 1977 because of evidence that
banks were arbitrarily deciding where to lend or not to lend.
Ruth
Clevenger: As a result, the Community Reinvestment
Act simply says a bank has to make credit equally available in it
entire assessment area.
Banks are evaluated on how much they lend, invest and provide service
to low and moderate income populations in their service areas - areas
that many lending institutions had once believed to be too risky.
But, Clevenger says, an odd thing happened once banks upped their
involvement in low and moderate income neighborhoods.
Ruth
Clevenger: Once these neighborhoods
were opened up and lending began to occur people came to the conclusion
that it really wasn’t as risky as was once perceived.
Pat
Ramsey: Let’s put it this
way, we’re not losing money by doing this.
Pat Ramsey is vice president and regional manager for Community Development
at U.S. Bank. She says over the past ten years, U.S. Bank has invested
more than $600 million in the city, financing or refinancing homes,
home improvement and small businesses. She says it may have started
as a way to simply comply with the law, but it turned out to be good
business practice, too.
Pat
Ramsey: We try
to take it beyond just doing what we’re supposed to do. We
do it because it’s the right thing and we can be profitable
at doing it and I think that’s the key thing.
Many
of Cleveland’s lenders consistently receive an “outstanding”
ratings in CRA compliance. Some attribute this to an agreement forged
by former Mayor Mike White in the early 90’s. Under that agreement
banks were compelled to exceed, not merely meet CRA standards. That
agreement, which was renewed when Jane Campbell took office, contributed
significantly to the rehabilitation of neighborhoods like Tremont
and Ohio city - so says Linda Hudecek, senior vice president of
community finance at the non-profit group Neighborhood Progress.
But she says, it remains to be seen whether CRA and White’s
neighborhood reinvestment agreement can reverse the city’s
continuing out-migration.
Linda
Hudecek: Were those enough to do a turnaround on the
census data to show population gain? Not across the city. We still
lost, but we lost the smallest percentage that we had lost as
a city in 50 years.
In the last
13 years, lenders have invested more than $6.7 billion in city projects.
Still, most of the deals come together through a jigsaw of public
grants and incentives, foundation dollars and private financing.
Hudecek says most developers still rely on these complex deals,
but the banks are now firmly committed to investing in neighborhood
development, and that’s bound to pay off eventually.
Linda
Hudecek: We’re hoping that it has a ripple effect.
We believe in it. We’re committed to making sure the ripple
effects show up in the quality of people’s lives, in the
way Cleveland neighborhoods become a place of choice.
In Cleveland,
Shula Neuman, 90.3.
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