90.3 WCPN ideastream®: Selling the Product: Drug Advertising

Selling the Product: Drug Advertising

Monday, November 19, 2007
Topics: Health, Other, Economy
Download Audio Download  RSS RSS  Podcast Podcast  Link Short URL  Share Share

If you think you've been seeing a lot of drug ads on TV, consider this: by the time this year is over, the drug industry will likely spend more than $12 billion trying to tell you about their products. On Mondays we talk health with a local physician, and Dr. Gaylee McCracken is with us today.